At Cortez/Seidner, I not only flourished as a lead Creative Director but also was able to achieve a level of compensation that allowed me a comfortable lifestyle.
The video above is from the launch of the pharmaceutical named Vantin, developed by The Upjohn Company. The total audience was nearly four thousand sales reps. We motivated and trained them so that they would be ready to detail this product to physicians all across the country. This video (which is 27 years old – so please excuse the quality) is a highlight reel of the entire event. Everything here was created, built and executed from scratch by Cortez/Seidner. The launch won a gold medal at the New York Film and TV Awards.