DETOUR: Side Trip Into Corporate America
I never thought I would be in a corporate environment. But I had an opportunity to try my abilities as a creative director and was hired by one of my student's parents who owned a production company in New York City. I slowly worked my way up from a creative assistant to associate creative director. I was then hired by another company as a Creative Director and it was there that I flourished and was able to allow myself a comfortable lifestyle.
I later became Vice President, Senior Creative Director at a large production company and then ironically I ended up at the first company I started with as Senior Vice President, Creative Director. I don't think I was the best creative director, but I used whatever ability I had to the fullest and took the necessary risks to get ahead. Eventually, I began to get disillusioned by the ethics of the enterprise and just plain tired of playing the corporate game. So it was an important 15 years of my life in terms of offering a decent living, but clearly not my favorite part in terms of enjoyment.
This picture was taken at the "1988 New York Film and TV Awards” in New York City. I won a gold award for the creative direction of a live production for IBM that was performed in North and South America for the Circle of Excellence Achievers at IBM. The piece featured my voice teacher Louis Quilico his wife, Lena and their son (also a world-renowned singer) Gino Quilico. I chose them as they were real examples of obtaining excellence in their lives. Below is the complete audio of this media piece. Written by Trebbe Johnson (next to me in the photo), it was performed live by the Quilico family accompanied by a multi-media extravaganza consisting of both video and still images.
This picture was taken at the "1992 New York Film and TV Awards” in New York City. While working at Cortez/Seidner Inc, I won a gold award as creative director for the product launch of Valtrex from The Upjohn Company. This picture reminds me of how much I disliked that industry. I would have preferred to be at home that night instead of here wearing a disgusting piece of clothing called a tuxedo. You want to see what I look like when I force a smile. This is it!
This video is from the launch of the pharmaceutical drug named Vantin developed by The Upjohn Company. The audience is between three to four thousand sales reps. We had to motivate and train them so that they would be ready to detail this product to physicians all across the country. This video (which is 27 years old - so please excuse the quality), is a highlight tape of the entire event. Everything you see in this video was created, built and executed from scratch by Cortez/Seidner. The launch won a gold medal at the New York Film and TV Awards.